Sitting down to my bowl of Cheerios I wondered how did Cheerios get it's name? After a little digging I found this interesting article from stickybranding.com:
"Cheerios is America’s #1 breakfast cereal.
Did you grow up eating it? I sure did! It was a household staple, and on weekends my brother and I got the “good stuff” — Honey Nut Cheerios! ????
That was a big deal. There weren’t many sweet foods in our house, but we always looked forward to Saturdays. It was our treat. And today when I have Cheerios, I have a sense of nostalgia.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a Suggestive Name that gives you a hint of what you’re about to experience: cheery O’s!
The funny part is that wasn’t the original name. As I talk about in my new book, Brand New Name, Cheerios started out as Cheerioats.
As the story goes, General Mills tasked food scientist Lester Borchardt to come up with a new cereal that would compete with Corn Flakes and Wheaties. Borchardt had an idea that a batter of oat flour could be puffed into fun shapes.
He experimented with his idea for several months until he finally perfected a puffing machine. It puffed the oat batter into the unmistakable shape of Cheerios — tiny inner tubes that floated in milk.
Cheerioats was a Suggestive Name that resonated with consumers.
According to Cheerios, “Before Cheerioats hit the market in 1941, a list of suggested names was put in front of consumer groups in five different cities. Cheerioats was the name that was selected based on the results of General Mills listening to those consumer groups.”
Quaker Oats didn’t like it, though, and filed a trademark infringement against General Mills for the use of “oats” in the brand name.
Instead of a drawn-out fight, General Mills changed the name to Cheerios. The name played to the O shape of the puffed oats and created a more fun and evocative brand name.
Cheerioats is a darned good name, but Cheerios is brilliant.
It may sound simple, but it takes work and refinement to make Constructed and Invented Words appear to be natural language — like the word was always meant to exist. (This is something you will learn how to do in Brand New Name.)
Cheerios is an example of an invented word that looks and sounds like a real word. Bringing together “cheery” and “oats” created the first iteration of the name, Cheerioats. But being challenged by Quaker Oats forced the brand name to be more refined and get even better."
Well enjoy your bowl of Cheerioats or known as today as Cheerios.
Reference: https://stickybranding.com/how-cheerios-got-its-name/
I have lost a lot of faith with the Medical Community and the Governments over the last several years, but there are a few good things that can raise above the corruption and the pushing of drugs a new approach to heal people. The following is from www.gaia.com and written by Hunter Parsons that does not involve any drug or pushing an ineffective so called vaccine that the drug company is not held accountable in any way but they use sound! The use of sound can regrow bone tissue! Here is the story:
"The future of regenerative medicine could be found within sound healing by regrowing bone cells with sound waves.
The use of sound as a healing modality has an ancient tradition all over the world. The ancient Greeks used sound to cure mental disorders; Australian Aborigines reportedly use the didgeridoo to heal; and Tibetan or Himalayan singing bowls were, and still are, used for spiritual healing ceremonies.
Recently, a study showed an hour-long sound bowl meditation reduced anger, fatigue, anxiety, and ...
Not a fan of a Defense Agency studying Anti-Gravity and other Exotic Tech, but if the commercial world and make this technology cheap that will change our world yet again. The following is about three minute read and from www.gaia.com. The below was written by Hunter Parsons:
"Wormholes, invisibility cloaks, and anti-gravity — it’s not science fiction, it’s just some of the exotic things the U.S. government has been researching.
A massive document dump by the Defense Intelligence Agency shows some of the wild research projects the United States government was, at least, funding through the Advanced Aerospace Threat Identification Program known as AATIP.
And another lesser-known entity called the Advanced Aerospace Weapons System Application Program or AAWSAP
The Defense Intelligence Agency has recently released a large number of documents to different news outlets and individuals who have filed Freedom of Information Act requests.
Of particular interest are some 1,600 pages released to Vice News, which ...
As our technology gets better we are discovering more about the history of mankind and pushing the timeline back further and further. The following article is from www.gaia.com and written by Michael Chary that discusses this new find that changes the historical timeline:
"Over the past decade, there have been a number of archeological revelations pushing back the timeline of human evolution and our ancient ancestors’ various diasporas. Initially, these discoveries elicit some resistance as archeologists bemoan the daunting prospect of rewriting the history books, though once enough evidence is presented to established institutions, a new chronology becomes accepted.
But this really only pertains to the era of human development that predates civilization — the epochs of our past in which we were merely hunter-gatherers and nomads roaming the savannahs. Try challenging the consensus timeline of human civilization and it’s likely you’ll be met with derision and rigidity.
Conversely, someone of an alternative...
Not sure if you have heard of a show on YouTube called "The Why Files". If not you should check it out it is interesting and has some humor with it on different subjects. Last weeks was on a different theory how the Universe works and how main stream Science is attempting to shut it down like is always seems to do if it goes aguest some special interest. Today it is akin to what happened to those who questioned the Earth was the Center of the Universe that main stream so called Science all believed during the Renaissance period, They called any theory that the Earth was not the Center of the Universe misinformation. Does this sound familiar today? People laughed and mocked people like Leonardo da Vinci, Nicolaus Copernicus, Georg Purbach as crack-pots, conspiracy theorists, nut-jobs and they were suppressed and even imprisoned for their radical thoughts and observations. Again it sounds like today in so many ways. In any event this is a good one to ponder and see even if a bad idea ...
Seemingly chaotic systems like the weather and the financial markets are governed by the laws of chaos theory.
We all have heard about chaos theory, but if you have not or have forgotten what chaos theory is well here you go from interestingengineering.com:
"Chaos theory deals with dynamic systems, which are highly sensitive to initial conditions, making it almost impossible to track the resulting unpredictable behavior. Chaos theory seeks to find patterns in systems that appear random, such as weather, fluid turbulence, and the stock market.
Since the smallest of changes can lead to vastly different outcomes, the long-term behavior of chaotic systems is difficult to predict despite their inherently deterministic nature.
As Edward Lorenz, who first proposed what became commonly known as the Butterfly Effect, eloquently said, "Chaos: When the present determines the future, but the approximate present does not approximately determine the future.""
You may have heard the term about chaos theory as a butterfly flaps its wings in Brazil,...
I for one have lost trust in Medical Doctors due to COVID and reflection that they seem to push pills for everything and untested so called vaccines that is using a unproven technology because the Government and the Medical Boards of the State told them to. There are a very few exceptions. Thus they do not address the key problem just prescribe more and more pills to keep you alive an sick longer for them and Big Phama to profit from you. Will AI do any better? Well that depends on what was used for the training of AI. If it also pushes pills and vaccines without question then you have the same problems noted above. However, if the AI Training includes all possible forms of treatment and they zero in on the right issues for the true problem then there is possibilities they would be way better than most of the current Medical Doctors today.
The following is from an article from interestingengineering.com and written by Paul Ratner:
"A new study looks at how accurately AI can diagnose patients. We interview the researcher, who weighs in on AI's role ...
